Spring Summer Collection 2009
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AUSTÉRE
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Today we think of an austere woman as upright and elegant, with depth of expression and sound ethical values. Italian Style Framesi presents a woman who still cares about social issues and loyalty, as well as new concepts such as respect for the environment and energy saving. All this translates into a lifestyle marked by practices like car sharing, co-housing, solidarity and meditation.
Fashion has made this style its own and expresses it in seductive forms: soft drapes, generous volumes, fabrics that glide over the body. Slinky, luxuriously simple garments made of natural or hi-tech but anyway rich materials. Colors reflect the luminous delicacy of a spirit in equilibrium.
Make-up is on the same wavelength. The skin is nurtured and natural looking, the eyes with a hint of eyeshadow and the lips glossy and slightly pink.
For men too, linearity is the motif of the season. Basic trousers, bermudas, shirt jackets, easy colours. Their crowning glory: hair. Prevalent shades are blond, teamed with defined contrasts or widespread highlights, while cuts and volumes range from fleeting softness to rigorous geometric lines. For all the different ways of being Austère.
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Adolescent, playful, légère in every sense. The woman immortalized by Italian Style Energy in the 2009 collection flees from reality and from all its problems.
At a time of great uncertainty, the trend for superficiality takes people's fears and hides them away, out of sight, behind a curtain of tulle and sequins, in a fantasy dimension. In this world, everything is a game: from beauty products to household items, from the Internet site to clothes made with lightweight materials, ribbons, flounces and embroidery. A romantic trend, young at heart and free of malice.
Innocence that is also expressed in make-up, created with various shades of pink to emphasize cheeks and lips. On the eyes, only natural shades that give a disarmingly fresh look.
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